Write More Effective Ads

Advertising is something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition? It’s none of the above. Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter‘s job is to sell. Period. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio. Discover how to write more effective ads that can bring tremendous results.

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Great Advertising Can Make Enormous Results

Great copy is made, not born. It is derived from proven test results designed to do one thing and do it well: sell. Effective advertising doesn’t always use “grammatically correct” English. It uses short sentences, fragments.

Like this. It convinces you to buy, and buy now. Period. It talks about benefits, not features. It sells on emotion and reinforces the decision to buy with logic. It paints a compelling picture and irresistible offer that forces your prospect to act and act now! And if it doesn’t, then you drop that ad like a hot potato and go with one that does.

Effective persuasion is like your top salesperson–the one who continues to break all your sales records year after year–on the job 24 x 7, multiplied by thousands or millions! Just imagine if that salesperson, the one with proven results, could be multiplied as much as you wanted. Now that would be effective (and cost-efficient) marketing! And that’s the kind of proven marketing you need to employ.

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