Twitter is a major social media blog platform that can be used as a marketing tool and it can be a really good tool to reach out to many people who share similar interests.
It allows you to be concise with your message since it has limitations on the number of characters you can use so and keep each tweet (Twitter post) to just one topic. The key to effectively using Twitter is to understand that it is a conversation between people. It is about sharing information.
Just like a blog you need to supply valuable information and build your reputation as a valuable resource. Do that and when you occasionally recommend something people will be interested. Just send links and very few will continue to follow you. It works like any type of networking. It is most valuable when you are sorting information about your niche for others.
Just like a blog if you find valuable resources from others and let people know about what is valuable to your readers on your blog or followers on Twitter.
Get this informational ebook and learn the basic of Twitter and how it works.