Solo ads are designed to basically promote a single ad to the subscribing list. These solo ads are often sent to all sources connected to the original feed with or without the recipients consent and can help bring you traffic.
Many advertisers consider this style of ads to be more engaging and focused when compared to other styles.
The effectiveness of the solo ads if well designed is said to be able to hold the recipient’s attention better than being bombarded with a variety of combined ads all at once. However the down side is that not all recipients are interested or keen on receiving such ads and can even find it quite annoying as it is almost always unsolicited.
As the solo ads depend solely on the content and design, careful consideration should be given as to the best tag lines and art works that are going to eventually be part of the solo ad launched. Several content styles should be drawn up before a suitable one is picked to depict a particular product or theme. This is what eventually contributes to the opportunities and financial success of the product or service being advertised on the solo ad platform.