Online Video-Beyond 2012

Multimedia will continue to be king everywhere – in public and private, for corporations and government agencies, for small businesses and charities, for groups of whatever persuasion and for individuals. The online video trend in user behavior that became discernible over the last two years and the resulting market pressure and opportunities forced infrastructure and service providers not just to accommodate online video, they also offered them an unprecedented bonanza. Fortunately for us, they were able to capitalize on these trends. The flip side of these market opportunities and competitive pressures created very exciting trends for the “little guys”: they virtually removed barriers to entry for video creators. This, in turn, will give video users the competitive edge, and it will magnify competitive pressure on all those who fail to take advantage of this development. For 2014 and beyond, you need video. Period.



Video is one of the most important driving parts of this multimedia experience. Although pictures are more easily accessible by viewers, video is more directly engaging and immediately persuasive. Its use will continue to grow explosively.

What does this mean for promoters and video creators – be they businesses, charities, artists, voluntary organizations, whoever you can think of who wants to promote something to the public at large, to a small, targeted section of the public, or even to a closed group?

Most online video predictions and trend analyses address the Big Issues, where the big money is: What does 2014 hold for providers of infrastructure, services and content? In between the lines of these reports, however, we can make out a very clear picture of What‟s In It For The Little Guy. In this report, I will show you this picture, that is the picture that emerges from the Big Issues reports for us, the little guys, for 2014 and beyond.


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