With the Internet, many of have learned to develop profitable businesses that involve little start up costs, fewer production costs, and very little if any overhead. We all got caught up on just how easy it was to build a business online, and having the global outreach to be able to connect with thousands, if not millions of potential customers all over the world certainly made us sit up and pay attention.
But just how easy is it to build a successful online company? In every market and industry, you’re swarmed with competition. Even ranking in Google for your chosen keywords can be a time consuming and frustrating process. That’s not to say that you can’t make a living online with a website and product line of your own, you can, but we’ve become so narrow minded with believing that in order to become a successful entrepreneur, our main focus should always start and end with the Internet. It’s simply not entirely true. Think of all the countless businesses in your local area. How many of those people would benefit by having a web presence? Now, think again about the sheer number of mom & pop shops that don’t have a presence and calculate how much money you could make if you were the bridge that connected their business with the world wide web. When you think about how many customers are right there at your fingertips, and you begin to focus on how you can build a profitable business just by helping them expand their own business, you will quickly discover the quick and easy recipe to success.
With offline business there is far less competition. Unlike online markets where you are forced to elbow your way through the massive crowds just to get your food in the industry, with offline marketing, you are your only competition. There is likely to be less resistance as well since these companies see you as their connection to broadening their outreach and taking their business to a whole new level. Plus, by being able to connect with someone personally rather than having to outsource or hire the work out to an anonymous company or service online, you will be able to develop sincere relationships with your clients who will come to rely on you for helping their business grow in a whole new way. But it’s certainly not new to you right? You already know how lucrative having an online presence can be and even if you don’t know how to do all of the different services that you will begin to offer local businesses, you already know exactly how to outsource this to seasoned professionals and freelancers. You know of the marketplaces, the forums, the freelance communities and all you have to do is secure the project – pass the work over to a freelancer – and cash in.
The Offline Insider guide was written by a group of us who decided to give these strategies a real shot. We decided to focus 2 months of our time on penetrating the offline market to see just how viable it really was. I’ll be honest with you, none of us really expected that our business would grow so quickly, in fact, we were all looking at the process as an interesting experiment more than a life and business changing endeavour. What we discovered however is that there are literally hundreds of businesses in every town and city across the world that have yet to connect to the global outreach that the Internet provides. While many of these companies know that they SHOULD get “online”, few of them have any idea how. Worse, it’s extremely intimidating for these businesses to even consider hiring a service provider online to develop their websites and help them get their message out to their market because they simply don’t know whether the price quotes they are given are reasonable, or whether they truly need specific services that are being offered in a carousel of up-sells and ridiculous offers that will never truly help their business grow. But when someone comes along who is available to them locally, who seems to have a solid business plan created, and who appears to genuinely want to help their business expand and reach out to new customers, they suddenly start to feel hopeful again, to envision how much larger their business could be when given this fresh new online audience. You will be able to generate more interest and build a larger client list in a short amount of time than nearly any other opportunity available to you, just by connecting with local businesses and offering them something they know they already need, an online presence.
Building a relationship with each client is exceptionally important and the more you work towards communicating with each client on a regular basis, by involving them in the entire process as much as possible and by showing them exactly how you are able to improve their business, you will be able to position yourself so that you never have to seek out project work again – they will come to you! Take a real genuine interest in the businesses that you work with. After all, you should sincerely want to help them maximize their outreach and their bottom line because the greater progress and improvement they see from your work, the more likely they will come to you again and again. Also keep in mind that referrals will make up a very large part of your client base, and it always begins with a single client.