Nowadays, one hears quite a bit of firesales and blowout sales. However, a lot of people do not know exactly what firesales or blowout sales actually are.
A firesale is based on a very simple concept. It is essentially a kind of sales promotion where a thing is first sold at an extremely low price and then after every few days, the price of the thing is raised. This occurrence generally lasts for about seven days and then the offer is terminated forever. For example, if you are having a firesale for some E-books, the sale will last for seven days.
The price structure for the firesale of the E-books could be like this:
Day Lowest Price Today
Days 1-2 $27
Days 4-5 $47
Days 5-6 $67
Sale Ends $87
The idea of the firesale is such a hit all over the world because everyone wants to partake of the offer for the fear of losing out on such a great bargain. It is human nature to want things at a discounted price, and firesales target this instinct, making people buy things on an impulse even though the things might not be required immediately.
When you buy the product, you will refer it to others through word-of-mouth, and once there is an interest for the product in the market, the seller will sell the product at a price which is suitable to the actually value of the product.
Thus, a firesale really helps in creating a good market for info-products which will help to make the way for substantial profits which will come in a year or so.
You can understand why it is such a major hit worldwide – people can get great products from such blowout sales for a price which is stunningly cheap. A high majority of the people who buy the products at firesales go into the business themselves because it makes perfect sense to do so. The firesale will also instruct you on addition of private label rights and you will be able to create your own niche of profits by taking advantage of the platform given to you by the firesale.
A firesale would be successful if it was based on the successful publicity of the products in such a way that the products get the maximum visibility possible in the market and also attract buyers to test those products and then buy them when satisfied. The firesale products are a way in which one can entice the attention of the buyers of those products. There is sure to be a lot of interest generated by the fact that those wonderful products are being sold at less than half price. In this way, the products get a lot of visibility and create awareness.
People buy products from the firesales due to the very low prices and when they realize that the products are every bit as good as promised, a very profitable niche market is created. The firesale will eventually lead to an increase in the price of the products to the price which it should actually be sold at. By that time, the interest and the market created in the product will be able to keep up the niche for some time