Facebook Marketing Secrets

Facebook is already extremely popular and will probably continue to grow. The advertising reach to its audience is incredibly vast according to interests.It’s important to always keep a pulse on how well your advertisement is converting, so that you can improve click through rates and overall response. When you create an advertisement with Facebook, they will suggest a maximum bid based on your advertisements focus and target market (based on your personal configuration and preferences). You can start off by setting your maximum daily bid slightly lower than what’s suggested and increase it as you improve your advertisements conversion rates so that you are getting the most bang for your buck! CPC Versus Impression Based Ads With Facebook, you can develop advertisements where you either pay for impressions or based on the number of clicks your ad receives. If you are just getting started with Facebook advertising, I recommend choosing cost per click (CPC), so that you can accurately test your advertisements, while paying only for responses rather than just views. You can always change your advertisement format to ‘impression based’ later on in the event you wish to test out alternative options. I wish you the best of success!

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Description

Facebook is the leading social community online. With over 300 million users, there has never been a better way to maximize your exposure, and get your message seen by a massive customer base.

The greatest thing about advertising with Facebook, is the flexibility of your advertisements. You can customize your advertisements so they appear only to specific groups or segments of people based on the information contained within their profile or based on gender, location or personal preferences.

For example, if your product is tailored towards single mothers, you could develop your advertisements so that they are triggered to appear only for those who have indicated that they are single mothers in their profiles, or who have demonstrated interest in similar products or services based on their personal profile, communities or groups they’ve joined, or other advertisements they’ve responded to.

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