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PPC stands for Pay-Per-Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page. In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.
The solo ads are predominantly used as a tool to create leads and encourage viewers to visit an intended website in order to gain more insight to the object of the solo ad. Thus the selling aspect of the whole exercise should be done at the website level, whereby the ad is only used as an instrument to draw the traffic. There are too many possible disasters when you don’t know how to properly place solo ad. Avoid randomly choosing a publisher for the solo ads. Keeping in mind the importance of the connection between the solo ad, the viewer, and the final possible revenue earned, choosing the appropriate publisher with a proven track record is wise. The solo ads are also designed to create a sense of urgency when it comes to ensuring the desired revenue levels are met. Encouraging the visitors to take immediate action would be the general intention of the solo ads. Use all this info to get going today!
Advertising is something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition? It’s none of the above. Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter‘s job is to sell. Period. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio. Discover how to write more effective ads that can bring tremendous results.